ChooseFI Publishing
Books That Build
Financial Freedom
From mastering the stock market to teaching kids about money — every book in our catalog is designed to put you on the path to financial independence.
The Collection
More from ChooseFI
Pensions, parenting, entrepreneurship — our authors cover every angle of financial independence.
Why Does the Stock Market Go Up?
Everything You Should Have Been Taught About Investing in School, but Weren't
by Brian Feroldi
2022
The Golden Albatross
How to Determine If Your Pension Is Worth It
by Grumpus Maximus
2020
Raising Your Money-Savvy Family
For Next Generation Financial Independence
by Doug Nordman, Carol Pittner
2020
Choose FI: Your Blueprint to Financial Independence
by Jonathan Mendonsa, Brad Barrett, Chris Mamula
2019
For Kids Ages 7-10
Baobab Money Tree Series
Join Josh, Elle, and their friends on a colorful safari of money lessons! Each book teaches kids about budgeting, saving, and smart money decisions through vibrant stories set at Baobab Place.
by Danielle Mendonsa
Every Format, Every Book
Find Your Format
Paperback, hardcover, ebook, or audiobook — choose the format that fits your lifestyle.
| Book | Paperback | Hardcover | Ebook | Audiobook |
|---|---|---|---|---|
| Why Does the Stock Market Go Up? Brian Feroldi | $16.99 Buy | $24.99 Buy | $9.99 Buy | — |
| Business is Booming at Baobab Place Danielle Mendonsa | $12.99 Buy | $18.99 Buy | — | — |
| School's Out at Baobab Place Danielle Mendonsa | $12.99 Buy | $18.99 Buy | — | — |
| Birthday Bash at Baobab Place Danielle Mendonsa | $12.99 Buy | $18.99 Buy | — | — |
| Super Fun Staycation at Baobab Place Danielle Mendonsa | $12.99 Buy | $18.99 Buy | — | — |
| Planning a Party at Baobab Place Danielle Mendonsa | $12.99 Buy | $18.99 Buy | — | — |
| The Golden Albatross Grumpus Maximus | $14.99 Buy | $0.00 Buy | $0.00 Buy | $9.99 Buy |
| Raising Your Money-Savvy Family Doug Nordman, Carol Pittner | $17.99 Buy | $24.99 Buy | $9.99 Buy | $0.00 Buy |
| The Simple StartUp Rob Phelan | $20.00 Buy | — | — | — |
| The Simple StartUp Rob Phelan | $20.00 Buy | — | — | — |
| Choose FI: Your Blueprint to Financial Independence Jonathan Mendonsa, Brad Barrett, Chris Mamula | $14.39 Buy | $0.00 Buy | $9.99 Buy | $13.64 Buy |
The People Behind the Pages
Meet the Authors
Brad Barrett
1 book
Co-host of the ChooseFI podcast and co-author of Choose FI: Your Blueprint to Financial Independence. Brad is dedicated to spreading the mes...
Brian Feroldi
1 book
Financial educator and writer for the Motley Fool since 2015, where he has written more than 3,000 articles on stocks, investing, and person...
Carol Pittner
1 book
Daughter of Doug Nordman, Carol shares her perspective as a next-generation financial independence achiever, showing how early money educati...
Chris Mamula
1 book
Chris Mamula writes about financial independence at CanIRetireYet.com. His articles have been featured on MarketWatch, DoughRoller, and Busi...
Danielle Mendonsa
5 books
Certified Financial Education Instructor and co-creator of the ChooseFI K-12 Financial Education Curriculum. Author of the Baobab Money Tree...
Doug Nordman
1 book
Military veteran and early retiree who achieved financial independence after 20 years of service. Author of The Military Guide to Financial...
Grumpus Maximus
1 book
US Military veteran who served 20 years and wrestled with the "golden handcuffs" question. Author of The Golden Albatross, helping pension-e...
Jonathan Mendonsa
1 book
Co-host of the ChooseFI podcast and co-author of Choose FI: Your Blueprint to Financial Independence. Jonathan is passionate about helping p...
Rob Phelan
2 books
Educator and author of The Simple StartUp series, helping teachers and students turn business ideas into reality through entrepreneurship ed...