Ep. 168 — Make Time

The average person checks their phone 150 times per day — yet most can't name what they accomplished yesterday. Jonathan Mendonsa experienced this firsthand: buried in busyness, he didn't have time to read a book about productivity until a flight delay forced his hand. He finished Make Time by Jake Knapp and John Zaratsky before landing, and immediately started reshaping his days.

Brad Barrett and Jonathan break down the book's four-step framework — Highlight, Laser, Energize, Reflect — designed to help you reclaim attention from "infinity pools" (endless content feeds) and redirect it toward what matters. Jonathan shares how choosing one daily highlight gave him clarity and purpose, while Brad reflects on the tension between meeting others' demands and pursuing personal goals. They tackle smartphone compulsion, email addiction, and the cognitive drain of constant task-switching, offering specific tactics you can implement today.

00:00:41 Introduction to Make Time

• Jonathan's experience reading the book and immediate application of its principles
• Brad's connection with John Zaratsky and introduction to the book

00:08:04 Daily Highlight Concept

• Choosing one key highlight at the start of each day for clarity and purpose
• "What do I want to be the highlight of my day?"
• "There's something magical that happens when you start the day with one high-priority goal."

00:15:27 Addressing Distractions

• "Infinity pools" — apps and services that provide endless content
• How technology pulls attention away from meaningful work
• Impact of smartphones and social media on focus

00:21:35 Reclaiming Time from Technology

• Removing distracting apps from your phone
• "You can reclaim that time and attention... by removing apps."

00:30:09 Attention Residue

• Cognitive load from switching between tasks
• Why multitasking prevents full focus

00:33:24 Make Time Framework

• Four steps: Highlight, Laser, Energize, Reflect
• How each step helps prioritize tasks and manage time

00:59:50 Personal Sprints

• Focused efforts over multiple days to achieve significant tasks

01:00:19 Daily Reflection

• "There's no failure. Tomorrow is a new day."
• Reviewing progress and adjusting strategies

01:02:04 Listener Q&A

• Implementing Make Time strategies
• Scheduling specific times for email checks to reduce distractions

Related Resources:

• Make Time by Jake Knapp and John Zaratsky 01:02:06

Action Items:

• Set a specific highlight for tomorrow morning 00:08:04
• Remove at least one distracting app from your phone 00:21:35
• Reflect on your day and identify methods to improve tomorrow 01:00:19