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Agree with theory 2. Algos are a rapidly growing segment of “dynamic pricing “. Some time ago, I listened to an economics/tech podcast discussing certain mega corporations, with assets and reach greater than nation states, each essentially being their own walled online kingdom. The guest went on to opine, these algorithms, using the information harvested about us, then present products and services It decides we need to purchase, and at what price point. One of his statements about the options/choices in these walled gardens was essentially “ what each of us see is all there is.” (These choices presented are our some total of possible goods, services and options). However, each of our views, options, choices and price points in the same walled garden are uniquely different, not the same and based on what the algo Decides is best for each of us.

Don't obscene corporate profits make it easier for investors to get ahead?

I agree that "part" of inflation is being driven as you say. But there are lots of other factors at work as well. We are now in the 4th or 5th generation (depending on how you count them) of Americans who have lived partly or completely in a materialist/consumerist society: the Silent Generation, Baby Boomers, Generation X, Millennials, Generation Z. (I'm omitting Generation Alpha as they are not yet adults.)

Along the way, women entered the workforce in massive numbers, so we went from most families being single income to most families being dual income. For a very long time, the cost of necessities declined over time and wages increased in terms of real purchasing power. On top of that, the explosion in easily obtained consumer credit in the 60s/70s (especially credit cards) meant that you could spend even more than you earned. So, up until recently most people experienced increasing amounts of disposable income/spending capacity over time.

So, we now live in a time and a place where unrestrained consumer spending has been the norm for generations. Children grow up with that being the norm at home, and when they become adults they do the same thing as well. Those sorts of behaviors don't change/stop overnight.

The AI thing and related themes (like dynamic pricing) is just a new twist that is being used to extract maximum value out of consumers.